Monday, October 19, 2009

Mall Writing: The Copywriter's Cut

My first attempt to make money without being technically employed consists in writing profiles about shops at a really important and expansive mall in Bangkok, Central World. Mostly to amuse myself, I wrote some profiles that are totally inappropriate. I'll post some of the reviews I'm sure will incur not a small number of cuts from the editor's swift and exacting steel as they come:

DSQUARED
Men's Fashion
To describe the clothing line as anything less than maximalist would be misleading. With an eye for several movements in tasteless fashion over the last two decades, the designers [sic] at DSQUARED clash trite trend after trite trend, contradiction after contradiction, relentlessly, yielding clothes for teenagers and young working men who are probably as seriously confused about their sexuality as they are their aesthetic sensibilities--or perhaps more fairly for those who simply have penchants for camouflage, reggae, Canada, sweater vests and other men. There is nothing inherently homoerotic about camouflage, no. But one should not be misled by the male models advertised around the shop; though the excessively layered and vested model is not reciprocating the macho and totally platonic arm-around-the-shoulder gesture of his scantily clad (underwear, spandex) amigo, he's just being coy. Whether you have a thing for coal mining (re: featured graphic T-shirt of the month) or indecisiveness, this shop is for you!